Wavi: smart WhatsApp automation for SMBs
From repetitive queries and lost sales to 24/7 support with conversion focus.
By Mauro Sánchez 5 min read
#wavi
#whatsapp
#automation
#smb
If an SMB runs support on WhatsApp, losing speed means losing sales.
With Wavi, the goal was simple: automate repetitive work without losing human tone.
The challenge
- High volume of repetitive questions.
- Limited support hours.
- Inconsistent conversation follow-up.
- Sales cooling down due to response time.
My role
Strategic definition, architecture design, and full-stack technical execution.
Product solution
- Automated responses for frequent questions.
- Fast setup for non-technical teams.
- Structured flow to quote and move conversations forward.
- Centralized tracking for commercial follow-up.
Operational outcome
- Up to 60% of conversations automated.
- 24/7 support without increasing headcount.
- Better first-response time and improved conversion.
Most important insight
Automation works when it is designed for business outcomes, not just message replies.
Wavi is built to move conversations toward close.
Live project: wavi.holy-code.com
Deep dive
Wavi is not just a chatbot. It is a WhatsApp commercial layer focused on conversion, continuity, and conversational context control.
Flow design
- Intent classification to route automated responses.
- Human escalation paths when complexity is detected.
- Follow-up structure to avoid losing warm conversations.
Trade-offs
- Less blind automation, more response quality control.
- FAQ automation first before edge scenarios.
- Response speed prioritized over feature volume.
Business impact
- Improved first-response rates outside business hours.
- Stronger continuity in sales pipeline.
- Lower operational pressure in lean teams.